Key details
Mode of delivery: Online Course
Course code: QM11FO
Duration: 1 day
Fee: £732.00 + VAT
CPD Hours: 6
Course Overview
This course provides a practical foundation in Quality Function Deployment (QFD) and the Voice of the Customer (VoC) methodology. Participants will learn how to capture and interpret customer needs, translate them into design and process requirements, and use tools like the House of Quality to align product features with customer expectations. The course enhances customer-centric thinking in quality and product development efforts.
Agenda
QFD and Voice of the Customer
- Quality Function Deployment (QFD) Explained
- Gathering and Interpreting Customer Voice
- House of Quality
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Quality Managers, Quality Assurance Leads, and Quality Improvement Professionals
- Six Sigma, Lean, Kaizen, and Continuous Improvement Practitioners
- Operations, Production, and Process Improvement Managers
- Project Managers and Programme Managers leading quality-focused change
- Supply Chain, Procurement, and Supplier Quality Managers
- Customer Experience, Product, and Service Quality Professionals
- HR and Organisational Development Professionals supporting quality-led change
- Data, Performance, and Business Improvement Analysts working with quality metrics
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Translate customer needs into design and process requirements.
- Use tools to capture and prioritise the voice of the customer (VoC)
- Construct and analyse a basic House of Quality matrix.
Course dates
Aug 5, 2026
Nov 25, 2026
