Key details
Mode of delivery: Classroom-based
Course code: MPR11F
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This session covers the development of an effective channel strategy and campaign architecture. Attendees will learn how to select the right platforms, channels, and touchpoints, and how to sequence campaign components for maximum impact. The focus is on aligning message, medium, and timing to create cohesive and successful marketing campaigns.
Agenda
Channel Strategy and Campaign Architecture
- Selection of platforms, channels, and touchpoints
- Logical sequencing of campaign components
- Message, medium, and timing alignment
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Marketing Executives, Officers, and Coordinators
- Marketing Managers developing strategic foundations
- Brand Managers and Product Managers
- Digital Marketing, Social Media, and Content Professionals
- Marketing Campaign Planners and E-Commerce Professionals
- Data Analysts and Market Researchers supporting marketing decisions
- Business Development and Sales Professionals involved in growth strategy
- Customer Experience and Service Professionals
- Entrepreneurs, Founders, and SME Owners developing marketing strategy
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Select the right platforms, channels, and touchpoints for campaign deployment.
- Sequence campaign components logically to optimize flow and impact.
- Align messages, media, and timing for cohesive and effective campaigns.
- Explore applications of AI in enhancing creativity, targeting, and performance metrics.
Course dates
Aug 26, 2026
Dec 16, 2026
