Key details
Mode of delivery: Classroom-based
Course code: MPR11D
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This session focuses on harnessing storytelling and creativity to build strong brand connections. Attendees will learn how to use narrative frameworks that evoke emotional responses, develop distinctive and consistent brand assets, and effectively express the brand’s personality through tone, style, and design. The goal is to craft compelling brand stories that resonate deeply with audiences and reinforce brand identity.
Agenda
Storytelling and Creativity
- Narrative frameworks for emotional connection
- Creation of distinctive and consistent brand assets
- Brand personality expressed through tone, style, and design
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Marketing Executives, Officers, and Coordinators
- Marketing Managers developing strategic foundations
- Brand Managers and Product Managers
- Digital Marketing, Social Media, and Content Professionals
- Marketing Campaign Planners and E-Commerce Professionals
- Data Analysts and Market Researchers supporting marketing decisions
- Business Development and Sales Professionals involved in growth strategy
- Customer Experience and Service Professionals
- Entrepreneurs, Founders, and SME Owners developing marketing strategy
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Understand narrative frameworks to build emotional connections with audiences.
- Create distinctive, consistent brand assets that reinforce brand identity.
- Express brand personality effectively through tone, style, and design elements.
Course dates
Aug 24, 2026
Dec 14, 2026
