Key details
Mode of delivery: Online Course
Course code: MPR11EO
Duration: 1 day
Fee: £740.00 + VAT
CPD Hours: 6
Course Overview
This session emphasizes creating strategic content that aligns with business and marketing goals. Participants will learn how to craft messages tailored to each stage of the customer journey and develop multi-format assets suitable for use across various channels. The focus is on producing cohesive, impactful content that drives engagement and supports overall marketing strategies.
Agenda
Strategic Content Development
- Content aligned to business and marketing objectives
- Messaging mapped to the customer journey
- Multi-format assets for cross-channel use
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Marketing Executives, Officers, and Coordinators
- Marketing Managers developing strategic foundations
- Brand Managers and Product Managers
- Digital Marketing, Social Media, and Content Professionals
- Marketing Campaign Planners and E-Commerce Professionals
- Data Analysts and Market Researchers supporting marketing decisions
- Business Development and Sales Professionals involved in growth strategy
- Customer Experience and Service Professionals
- Entrepreneurs, Founders, and SME Owners developing marketing strategy
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Develop content aligned with business and marketing objectives.
- Map messaging throughout the customer journey for maximum engagement.
- Produce multi-format assets suitable for use across various channels.
Course dates
Aug 25, 2026
Dec 15, 2026
