Key details
Mode of delivery: Classroom-based
Course code: MPR21D
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This session provides an overview of developing effective social media strategies tailored to specific platforms, focusing on audience behaviour and current trends. Attendees will learn how to engage with influencers and leverage employee advocacy to amplify reach. The course also covers social listening, analytics, and measuring performance to gain valuable insights and continually optimise social media efforts for greater impact.
Agenda
Social Media Strategy and Digital Influence
- Platform-specific strategy, trends, and audience behaviour
- Influencer engagement and employee advocacy
- Social listening, analytics, and performance insights
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- PR, Corporate Communication, Media Relations, and Internal or External Communications Managers
- Digital Marketing and Social Media Managers, Content Strategists, and Brand Managers
- Crisis Response Coordinators, Risk and Reputation Managers, and Business Continuity Planners
- Stakeholder Relationship, Customer Relations, Community Engagement, and Public Affairs Managers
- HR Directors, Employee Engagement, Culture, and Change Managers
- Thought Leadership Leads, Executive Communications and Corporate Affairs Managers, and Senior Consultants
- Legal Advisors, Corporate Governance and Compliance Managers, and Communication Consultants
- PR Data Analysts, Digital Communication Technology Leaders, Investor Relations, and Client Relationship Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Understand platform-specific strategies, current trends, and audience behaviour to optimise social media presence.
- Develop skills in engaging influencers and leveraging employee advocacy to expand reach and credibility.
- Use social listening, analytics, and performance metrics to evaluate and improve social media campaigns.
Course dates
Sep 28, 2026
