Key details
Mode of delivery: Classroom-based
Course code: QM11F
Duration: 1 day
Fee: £915.00 + VAT
CPD Hours: 6
Course Overview
This course provides a practical foundation in Quality Function Deployment (QFD) and the Voice of the Customer (VoC) methodology. Participants will learn how to capture and interpret customer needs, translate them into design and process requirements, and use tools like the House of Quality to align product features with customer expectations. The course enhances customer-centric thinking in quality and product development efforts.
Agenda
QFD and Voice of the Customer
- Quality Function Deployment (QFD) Explained
- Gathering and Interpreting Customer Voice
- House of Quality
Course Review
- Summary and recap of key learning objective
- Action Planning
Target Audience
This course is suitable for:
- Quality Managers and Assurance Professionals
- Operations and Production Managers
- Process Improvement Specialists
- Project and Programme Managers
- Middle to Senior Managers driving strategic change.
- ISO/Internal Auditors and Compliance Officers
- Supply Chain and Procurement Professionals
- Engineers and Technical Leads involved in quality systems.
- HR and Organisational Development Personnel
- Professionals preparing for Six Sigma, Lean, or TQM certifications.
- Executives seeking to embed quality into business strategy.
- Consultants advising on quality, process, or change management.
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Translate customer needs into design and process requirements
- Use tools to capture and prioritise the voice of the customer (VoC)
- Construct and analyse a basic House of Quality matrix.
Course dates
Apr 1, 2026
Aug 5, 2026
Nov 25, 2026
