Marketing & Public Relations

Build the digital marketing skills that drive business growth.

Our marketing courses are built for professionals and learners at every stage of their career, from those who are new to the field and want to study marketing from the ground up, to experienced marketing managers who want to develop their skills across various aspects of modern marketing.

Each course covers the essential marketing skills, strategies, and techniques needed to attract and retain customers, grow sales, and succeed in a competitive industry, with content that spans marketing strategy, consumer behaviour, branding, content creation, and the fundamentals of both traditional marketing and digital marketing.

Our digital marketing courses cover the key skills you need to build a career in this field. Participants learn social media marketing, content marketing, email marketing, email automation, SEO, keyword research, Google Ads, Google Analytics, and paid advertising across social media platforms such as LinkedIn and Facebook.

Participants also explore how to build and manage social media campaigns, reach a global audience, and use data and tools to measure success and drive performance across digital channels. Courses are built around real industry practices and give participants direct access to the knowledge, services, and tools that employers across various industries actively look for.

Whether you want to create a professional development plan, move into digital marketing roles, or build stronger commercial skills across advertising and PR, our marketing training attracts professionals from organisations across the globe. You can attend in person at our London venue or join the classroom online in real time from anywhere in the world, interacting fully with participants in the room. 

LBTC provides BAC-accredited training with the practical knowledge and target audience insight needed to grow your impact and progress in a demanding and fast-moving industry.