Key details
Mode of delivery: Online Course
Course code: MPR11AO
Duration: 1 day
Fee: £740.00 + VAT
CPD Hours: 6
Course Overview
This session provides an overview of the scientific principles behind effective marketing. Attendees will learn about the key drivers that influence marketing growth and performance, supported by evidence-based insights into customer behavior. The course emphasizes making strategic marketing decisions grounded in data and scientific analysis to optimize outcomes and drive business success.
Agenda
The Science of Marketing
- Key drivers of marketing growth and performance
- Evidence-based insights on customer behaviour
- Strategic decision-making grounded in marketing science
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Senior Marketing Managers and Directors
- Brand Managers and Product Managers
- Digital Marketing, Social Media, and Content Strategy Professionals
- Marketing Campaign Planners and E-Commerce Managers
- Customer Experience Managers and Service Leaders
- Marketing Consultants, Advisors, and Brand Ambassadors
- Business Development Managers and Sales Growth Leaders
- IT and AI Specialists supporting marketing campaigns and tools
- Professionals responsible for campaign execution, storytelling, and channel strategy
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Understand the key drivers of marketing growth and performance.
- Gain insights into customer behaviors based on evidence and data.
- Make strategic marketing decisions grounded in marketing science and analytics
Course dates
Aug 17, 2026
Dec 7, 2026
