Key details
Mode of delivery: Online Course
Course code: MPR31EO
Duration: 1 day
Fee: £915.00 + VAT
CPD Hours: 6
Course Overview
Move beyond organic reach and master paid advertising. This session provides a comprehensive overview of creating, managing, and optimising ad campaigns on Google Ads and major social media platforms like Facebook, Instagram, and LinkedIn.
Agenda
Paid Advertising: Social Ads
- Setting Up and Structuring Ads Campaigns (Search & Display)
- Design and implement paid social media advertising campaigns.
- Budgeting, Bidding Strategies, and A/B Testing Ads
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Digital Marketing, Marketing, and Campaign Managers
- Social Media, Community, and Audience Engagement Managers
- Paid Advertising, PPC, and Performance Marketing Managers
- Email Marketing, CRM, and Marketing Automation Managers
- E-commerce, Website, and Conversion Optimisation Managers
- Marketing Analytics, Reporting, and Data-Driven Marketing Professionals
- Content, Brand, and Campaign Planning Professionals
- Marketing Consultants, Freelancers, Communications, and PR Professionals managing digital campaigns
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Launch a structured and targeted Ads campaign.
- Launch a structured and targeted Google Ads campaign.
- Manage ad budgets and optimise campaigns for better ROI.
Course dates
Jul 14, 2026
Nov 17, 2026
