Key details
Mode of delivery: Classroom-based
Course code: MPR31F
Duration: 1 day
Fee: £915.00 + VAT
CPD Hours: 6
Course Overview
Discover the power of the inbox. Learn how to build an email list, segment your audience, and create automated email sequences that nurture leads and drive sales. We will cover everything from crafting compelling subject lines to analysing campaign performance.
Agenda
Email Marketing and Automation
- Crafting High-Converting Email Campaigns
- Introduction to Marketing Automation & Drip Campaigns
- Email Analytics: Measuring Open Rates, Clicks, and Conversions
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Digital Marketing, Marketing, and Campaign Managers
- Social Media, Community, and Audience Engagement Managers
- Paid Advertising, PPC, and Performance Marketing Managers
- Email Marketing, CRM, and Marketing Automation Managers
- E-commerce, Website, and Conversion Optimisation Managers
- Marketing Analytics, Reporting, and Data-Driven Marketing Professionals
- Content, Brand, and Campaign Planning Professionals
- Marketing Consultants, Freelancers, Communications, and PR Professionals managing digital campaigns
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Implement effective strategies for list growth.
- Set up automated email workflows for lead nurturing.
- analyse email marketing performance and optimise for results.
Course dates
Jul 15, 2026
Nov 18, 2026
