Key details
Mode of delivery: Online Course
Course code: MPR23AO
Duration: 3 days
Fee: £2,196.00 + VAT
CPD Hours: 18
Course Overview
This three-day course provides a comprehensive overview of key PR strategies to enhance organisational communication. It covers the origins, evolution, and core purpose of public relations, along with distinguishing PR from marketing, branding, and advertising. Attendees will learn how to develop effective internal and external communication strategies, identify and prioritise key stakeholders, and ensure message alignment. The programme also focuses on building trust with media professionals, crafting compelling press releases, pitching techniques, and preparing for interviews to improve media engagement and reputation management.
Agenda
Day — 1 The Essence of Public Relations
- Origins, evolution, and core purpose of public relations
- Distinctions between PR, marketing, branding, and advertising
- Internal and external communication strategy foundations
Day — 2 Stakeholder Strategy and Influence Mapping
- Stakeholder identification,
- Segmentation and prioritisation
- Channel and message alignment
Day — 3 Media Relations and Core Messaging
- Building trust-based relationships with media professionals
- Press release writing, pitching techniques, and media targeting
- Interview preparation, briefing, and messaging
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Public Relations Officers, PR Executives, and Entry-Level PR Professionals
- Corporate Communication Executives, Communications and Internal Communications Officers
- Media Relations Officers and Outreach Specialists, Content Writers and Editors
- Marketing, Digital Marketing, Social Media, and Brand Executives
- Stakeholder Engagement, Community Engagement, and Customer Relations Professionals
- HR Communication, Employee Engagement, and Internal Culture Communication Professionals
- Public Sector, NGO, and Non-Profit Communication Officers
- Small Business Owners, Entrepreneurs, and Junior Reputation Management Professionals
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Understand the origins, evolution, and core purpose of public relations.
- Differentiate between PR, marketing, branding, and advertising.
- Comprehend the foundations of effective internal and external communication strategies.
- Identify and segment key stakeholders, assessing their influence and importance.
- prioritise stakeholders to focus communication efforts effectively.
- Align communication channels and messages to maximise impact and clarity.
- Build trust-based relationships with media professionals to enhance organisational reputation.
- Write compelling press releases, develop effective pitching techniques, and target the right media outlets.
- Prepare for interviews with strong messaging, briefing, and presentation skills.
