Key details
Mode of delivery: Classroom-based
Course code: MPR21C
Duration: 1 day
Fee: £915.00 + VAT
CPD Hours: 6
Course Overview
This session covers essential media relations skills, focusing on building trust with media professionals and crafting effective core messages. Attendees will learn how to write press releases, develop pitching strategies, and target the right outlets. The course also includes techniques for interview preparation, briefing, and delivering messages confidently to enhance media engagement and organisational reputation.
Agenda
Media Relations and Core Messaging
- Building trust-based relationships with media professionals
- Press release writing, pitching techniques, and media targeting
- Interview preparation, briefing, and messaging
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Public Relations Officers, PR Executives, and Entry-Level PR Professionals
- Corporate Communication Executives, Communications and Internal Communications Officers
- Media Relations Officers and Outreach Specialists, Content Writers and Editors
- Marketing, Digital Marketing, Social Media, and Brand Executives
- Stakeholder Engagement, Community Engagement, and Customer Relations Professionals
- HR Communication, Employee Engagement, and Internal Culture Communication Professionals
- Public Sector, NGO, and Non-Profit Communication Officers
- Small Business Owners, Entrepreneurs, and Junior Reputation Management Professionals
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Build trust-based relationships with media professionals to enhance organisational reputation.
- Write compelling press releases, develop effective pitching techniques, and target the right media outlets.
- Prepare for interviews with strong messaging, briefing, and presentation skills.
Course dates
Sep 23, 2026
