Key details
Mode of delivery: Classroom-based
Course code: MPR11E
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This session emphasizes creating strategic content that aligns with business and marketing goals. Participants will learn how to craft messages tailored to each stage of the customer journey and develop multi-format assets suitable for use across various channels. The focus is on producing cohesive, impactful content that drives engagement and supports overall marketing strategies.
Agenda
Strategic Content Development
- Content aligned to business and marketing objectives
- Messaging mapped to the customer journey
- Multi-format assets for cross-channel use
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
- Marketing Managers and Directors
- Brand Managers
- Digital Marketing Specialists
- Content Creators and Content Strategists
- Social Media Managers
- Marketing Campaign Planners
- Data Analysts and Market Researchers
- Customer Experience Managers
- Product Managers
- Business Development Managers
- Sales and Business Growth Teams
- E-commerce Managers
- Marketing Consultants and Advisors
- Brand Ambassadors and Influencers
- organizational Leaders involved in strategic planning
- IT and AI Specialists supporting marketing innovations
- Customer Service Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Develop content aligned with business and marketing objectives.
- Map messaging throughout the customer journey for maximum engagement.
- Produce multi-format assets suitable for use across various channels.
Course dates
21st April
25th August
15th December