Key details
Mode of delivery: Classroom-based
Course code: MPR11D
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This session focuses on harnessing storytelling and creativity to build strong brand connections. Attendees will learn how to use narrative frameworks that evoke emotional responses, develop distinctive and consistent brand assets, and effectively express the brand’s personality through tone, style, and design. The goal is to craft compelling brand stories that resonate deeply with audiences and reinforce brand identity.
Agenda
Storytelling and Creativity
- Narrative frameworks for emotional connection
- Creation of distinctive and consistent brand assets
- Brand personality expressed through tone, style, and design
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
- Marketing Managers and Directors
- Brand Managers
- Digital Marketing Specialists
- Content Creators and Content Strategists
- Social Media Managers
- Marketing Campaign Planners
- Data Analysts and Market Researchers
- Customer Experience Managers
- Product Managers
- Business Development Managers
- Sales and Business Growth Teams
- E-commerce Managers
- Marketing Consultants and Advisors
- Brand Ambassadors and Influencers
- organizational Leaders involved in strategic planning
- IT and AI Specialists supporting marketing innovations
- Customer Service Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Understand narrative frameworks to build emotional connections with audiences.
- Create distinctive, consistent brand assets that reinforce brand identity.
- Express brand personality effectively through tone, style, and design elements.
Course dates
20th April
24th August
14th December
