Key details
Mode of delivery: Classroom-based
Course code: MPR31C
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
Explore how Artificial Intelligence is revolutionising marketing. This session covers using AI tools for content creation, personalising customer experiences at scale, and automating repetitive tasks to improve efficiency and effectiveness.
Agenda
Navigating the Ethical AI Landscape
- AI’s Role in Modern Marketing
- Leveraging AI for Content Generation and optimisation
- Ethical Considerations and the Future of AI in Marketing
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Senior Digital Marketing, Marketing, and Digital Strategy Managers
- Heads of Marketing, Digital Marketing, and Brand Strategy
- Marketing, Digital Marketing, and Communications Directors
- Brand Strategy, Product Marketing, and Customer Experience Leaders
- SEO Strategy, Content Strategy, and Digital Growth Leads
- Business Development, Growth, and Commercial Strategy Professionals
- Marketing Consultants, Digital Strategy Advisors, and Brand Strategy Consultants
- Entrepreneurs, Founders, and Business Leaders responsible for digital growth strategy
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Key areas where AI can enhance marketing.
- utilise AI tools to assist in creating and refining marketing content.
- Evaluate the ethical implications of using AI in marketing.
Course dates
Jul 8, 2026
Nov 11, 2026
