Key details
Mode of delivery: Online Course
Course code: MPR21AO
Duration: 1 day
Fee: £732.00 + VAT
CPD Hours: 6
Course Overview
This session explores the fundamentals of public relations, including its origins, evolution, and key purpose. Attendees will learn how PR differs from marketing, branding, and advertising, and understand the foundational principles of internal and external communication strategies. The focus is on building effective communication practices to enhance organisational reputation and stakeholder engagement.
Agenda
The Essence of Public Relations
- Origins, evolution, and core purpose of public relations
- Distinctions between PR, marketing, branding, and advertising
- Internal and external communication strategy foundations
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Public Relations Officers, PR Executives, and Entry-Level PR Professionals
- Corporate Communication Executives, Communications and Internal Communications Officers
- Media Relations Officers and Outreach Specialists, Content Writers and Editors
- Marketing, Digital Marketing, Social Media, and Brand Executives
- Stakeholder Engagement, Community Engagement, and Customer Relations Professionals
- HR Communication, Employee Engagement, and Internal Culture Communication Professionals
- Public Sector, NGO, and Non-Profit Communication Officers
- Small Business Owners, Entrepreneurs, and Junior Reputation Management Professionals
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Understand the origins, evolution, and core purpose of public relations.
- Differentiate between PR, marketing, branding, and advertising.
- Comprehend the foundations of effective internal and external communication strategies.
Course dates
Sep 21, 2026
