Key details
Mode of delivery: Classroom-based
Course code: MPR35B
Duration: 5 days
Fee: £4,585.00 + VAT
CPD Hours: 30
Course Overview
This course delves into advanced, growth-focused strategies. You will learn how to build communities on social media, design and manage effective paid advertising campaigns, leverage email marketing to nurture leads, and dive into the world of data and analytics to measure what matters.
Agenda
Day – 1 Social Media Marketing and Community Building
- Developing a Platform-Specific Content Strategy
- Techniques for Growing and Engaging Your Audience
- Introduction to Social Media Analytics & Reporting
Day – 2 Paid Advertising: Social Ads
- Setting Up and Structuring Ads Campaigns (Search & Display)
- Design and implement paid social media advertising campaigns.
- Budgeting, Bidding Strategies, and A/B Testing Ads
Day – 3 Email Marketing and Automation
- Crafting High-Converting Email Campaigns
- Introduction to Marketing Automation & Drip Campaigns
- Email Analytics: Measuring Open Rates, Clicks, and Conversions
Day – 4 Analytics and Conversion Rate optimisation (CRO)
- Setting Up and Tracking Key Performance Indicators (KPIs)
- The CRO Methodology: From Hypothesis to A/B Testing
- optimising Funnels, Landing Pages, and User Experience
Day – 5 Course Review
- Summary and recap of key learning objectives
- Action Planning
Post-Course
- Three (3) x hour-long Executive Coaching sessions at monthly intervals following Course Completion
Target Audience
This course is suitable for:
- Entrepreneurs and Founders
- Small Business Owners
- Marketing Managers
- Digital Marketing Specialists
- Marketing Coordinators
- Social Media Managers
- Content Creators and Strategists
- Brand Managers
- Marketing Directors
- Business Consultants
- Freelancers
- Communications Managers
- Public Relations Specialists
- Product Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Create and curate content that resonates with followers.
- Implement strategies to increase engagement and community size.
- Measure the effectiveness of social media activities.
- Launch a structured and targeted Ads campaign.
- Launch a structured and targeted Google Ads campaign.
- Manage ad budgets and optimise campaigns for better ROI.
- Implement effective strategies for list growth.
- Set up automated email workflows for lead nurturing.
- analyse email marketing performance and optimise for results.
- Establish a robust framework for measuring marketing success.
- Implement a structured process for conversion rate optimisation.
- Identify and fix conversion bottlenecks on a website.
Course dates
Mar 23, 2026 - Mar 27, 2026
Jul 13, 2026 - Jul 17, 2026
Nov 16, 2026 - Nov 20, 2026
