Key details
Mode of delivery: Classroom-based
Course code: MPR21B
Duration: 1 day
Fee: £915.00 + VAT
CPD Hours: 6
Course Overview
This session focuses on developing effective stakeholder strategies through identification, segmentation, and prioritisation. Participants will learn how to map stakeholder influence, select appropriate channels, and align messages to ensure impactful engagement and strong relationships. The goal is to enhance communication efforts and support organisational success through targeted stakeholder management.
Agenda
Stakeholder Strategy and Influence Mapping
- Stakeholder identification,
- Segmentation and prioritisation
- Channel and message alignment
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Public Relations Officers, PR Executives, and Entry-Level PR Professionals
- Corporate Communication Executives, Communications and Internal Communications Officers
- Media Relations Officers and Outreach Specialists, Content Writers and Editors
- Marketing, Digital Marketing, Social Media, and Brand Executives
- Stakeholder Engagement, Community Engagement, and Customer Relations Professionals
- HR Communication, Employee Engagement, and Internal Culture Communication Professionals
- Public Sector, NGO, and Non-Profit Communication Officers
- Small Business Owners, Entrepreneurs, and Junior Reputation Management Professionals
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Identify and segment key stakeholders, assessing their influence and importance.
- prioritise stakeholders to focus communication efforts effectively.
- Align communication channels and messages to maximise impact and clarity.
Course dates
Sep 22, 2026
