Digital Marketing: Navigating the Ethical AI Landscape

Digital Marketing: Navigating the Ethical AI Landscape

Key details

Mode of delivery: Classroom-based

Course code: MPR31C

Duration: 1 day

Fee: £925.00 + VAT

CPD Hours: 6

Course Overview

Explore how Artificial Intelligence is revolutionising marketing. This session covers using AI tools for content creation, personalising customer experiences at scale, and automating repetitive tasks to improve efficiency and effectiveness.

Agenda

Navigating the Ethical AI Landscape

  • AI’s Role in Modern Marketing
  • Leveraging AI for Content Generation and optimisation
  • Ethical Considerations and the Future of AI in Marketing

Course Review

  • Summary and recap of key learning objectives
  • Action Planning

Target Audience

This course is suitable for:

  • Entrepreneurs and Founders
  • Small Business Owners
  • Marketing Managers
  • Digital Marketing Specialists
  • Marketing Coordinators
  • Social Media Managers
  • Content Creators and Strategists
  • Brand Managers
  • Marketing Directors
  • Business Consultants
  • Freelancers
  • Communications Managers
  • Public Relations Specialists
  • Product Managers

Learning Outcomes

By the end of this course, you will be able to implement a successful strategy that enables you to:

  • Key areas where AI can enhance marketing.
  • utilise AI tools to assist in creating and refining marketing content.
  • Evaluate the ethical implications of using AI in marketing.

Categories

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