Advanced Strategic Quality Management (8-days)

Advanced Strategic Quality Management (8-days)

Key details

Mode of delivery: Classroom-based

Course code: QM18

Duration: 8 days

Fee: £6,885.00 + VAT

CPD Hours: 48

Course Overview

This course provides an overview of quality management, focusing on the fundamentals of Total Quality Management (TQM), leadership’s role in driving quality, and building a culture focused on excellence. It covers understanding the organisational context, key drivers of quality, and stakeholder expectations. The programme also explores ISO 9001 standards, how quality can be used as a competitive advantage, and aligning quality initiatives with business goals through key metrics and KPIs. The first week concludes with a review to reinforce learning and practical application.

This course also introduces key quality management methodologies, beginning with Six Sigma and the DMAIC process, emphasising data-driven improvement tools. It then covers Lean principles and continuous improvement frameworks like Kaizen, along with value stream mapping to optimise processes. The programme concludes with an exploration of Quality Function Deployment (QFD), focusing on capturing and interpreting the Voice of the Customer through the House of Quality to enhance product and service quality.

Agenda

Day – 1 Quality Management and Leadership

  • Foundation of Total Quality Management
  • Leadership vs. Management in Quality
  • Building a Quality-Focused Culture

Day – 2 Quality Management Environment

  • Understanding Organisational Context
  • Internal and External Quality Drivers
  • Stakeholder Expectations and Quality

Day – 3 TQM and ISO 9001

  • Core Principles of Total Quality Management
  • ISO 9001 Structure and Requirements
  • Implementing Quality Management Systems

Day – 4 Strategic Impact of Quality

  • Quality as a Competitive Advantage
  • Aligning Quality with Business Objectives
  • Quality Metrics and KPIs

Day – 5 Weekly Review

  • Summary and recap of key learning objectives
  • Action Planning

Day – 6 Six Sigma and DMAIC 

  • Introduction to Six Sigma
  • The DMAIC Methodology
  • Tools for Data-Driven Quality Improvement

Day – 7 Lean and Continuous Improvement

  • Principles of Lean Thinking
  • Continuous Improvement Frameworks (Kaizen)
  • Value Stream Mapping

Day – 8 QFD and Voice of the Customer

  • Quality Function Deployment (QFD) Explained
  • Gathering and Interpreting Customer Voice
  • House of Quality

Course Review

  • Summary and recap of key learning objectives
  • Action Planning

Post-Course

  • Five (5) x hour-long Executive Coaching sessions at monthly intervals following Course Completion

Target Audience

This course is suitable for:

  • Quality Managers and Assurance Professionals
  • Operations and Production Managers
  • Process Improvement Specialists
  • Project and Programme Managers
  • Middle to Senior Managers driving strategic change
  • ISO/Internal Auditors and Compliance Officers
  • Supply Chain and Procurement Professionals
  • Engineers and Technical Leads involved in quality systems
  • HR and Organisational Development Personnel
  • Professionals preparing for Six Sigma, Lean, or TQM certifications
  • Executives seeking to embed quality into business strategy
  • Consultants advising on quality, process, or change management

Learning Outcomes

By the end of this course, you will be able to implement a successful strategy that enables you to:

  • Understand the principles and history of Total Quality Management (TQM).
  • Differentiate between leadership and management functions in the context of quality.
  • Evaluate how leadership style influences organisational quality culture and supports continuous improvement.
  • Analyse how organisational structure, culture, and maturity affect quality strategy.
  • Identify key internal and external factors driving quality management.
  • Evaluate stakeholder roles and expectations in quality planning and delivery.
  • Apply the principles of TQM to real-world organisational settings.
  • Interpret the key clauses of ISO 9001 and their practical application.
  • Assess implementation challenges and benefits of ISO 9001.
  • Evaluate how quality strategy supports organisational performance and differentiation.
  • Develop approaches to integrate quality into strategic planning and ensure alignment with overall business goals.
  • Analyse quality performance indicators and their use in continuous improvement.
  • Understand Six Sigma philosophy and its role in quality improvement.
  • Apply the Define, Measure, Analyse, Improve, Control (DMAIC) process.
  • Use statistical tools to analyse process variation and identify root causes.
  • I dentify and eliminate waste using Lean principles.
  • Integrate continuous improvement into operational processes.
  • Use value stream maps to visualize and optimise process flow, identify inefficiencies, and support Lean improvement initiatives.
  • Translate customer needs into design and process requirements.
  • Use tools to capture and prioritise the voice of the customer (VoC)
  • Construct and analyse a basic House of Quality matrix.

Categories

Similar Courses

Advanced Tools & Techniques for Quality Improvement and Change (5-days)

Advanced Tools & Techniques for Quality Improvement and Change (3-days)

Project Strategy, Governance and the Future (5-days)

Project Strategy, Governance and the Future (3-days)

Advanced Strategic Quality Management (8-days)