Key details
Mode of delivery: Classroom-based
Course code: MPR33B
Duration: 3 days
Fee: £2,745.00 + VAT
CPD Hours: 18
Course Overview
This three-day course will accelerate your growth by teaching you how to master audience engagement and conversion channels. You will learn how to build and manage a thriving community on social media.
Agenda
Day – 1 Social Media Marketing and Community Building
- Developing a Platform-Specific Content Strategy
- Techniques for Growing and Engaging Your Audience
- Introduction to Social Media Analytics & Reporting
Day – 2 Paid Advertising: Social Ads
- Setting Up and Structuring Ads Campaigns (Search & Display)
- Design and implement paid social media advertising campaigns.
- Budgeting, Bidding Strategies, and A/B Testing Ads
Day – 3 Email Marketing and Automation
- Crafting High-Converting Email Campaigns
- Introduction to Marketing Automation & Drip Campaigns
- Email Analytics: Measuring Open Rates, Clicks, and Conversions
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Entrepreneurs and Founders
- Small Business Owners
- Marketing Managers
- Digital Marketing Specialists
- Marketing Coordinators
- Social Media Managers
- Content Creators and Strategists
- Brand Managers
- Marketing Directors
- Business Consultants
- Freelancers
- Communications Managers
- Public Relations Specialists
- Product Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Create and curate content that resonates with followers.
- Implement strategies to increase engagement and community size.
- Measure the effectiveness of social media activities.
- Launch a structured and targeted Ads campaign.
- Launch a structured and targeted Google Ads campaign.
- Manage ad budgets and optimise campaigns for better ROI.
- Implement effective strategies for list growth.
- Set up automated email workflows for lead nurturing.
- analyse email marketing performance and optimise for results.
Course dates
Mar 23, 2026 - Mar 25, 2026
Jul 13, 2026 - Jul 15, 2026
Nov 16, 2026 - Nov 18, 2026
