Key details
Mode of delivery: Online Course
Course code: MPR31BO
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
Content is the fuel of digital marketing. This session covers how to plan, create, and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Agenda
The Content Engine
- Developing a Content Marketing Strategy & Editorial Calendar
- Crafting Compelling Blog Posts, Articles, and Web Copy
- Mastering Video & Visual Content Creation
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Entrepreneurs and Founders
- Small Business Owners
- Marketing Managers
- Digital Marketing Specialists
- Marketing Coordinators
- Social Media Managers
- Content Creators and Strategists
- Brand Managers
- Marketing Directors
- Business Consultants
- Freelancers
- Communications Managers
- Public Relations Specialists
- Product Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Develop a strategic content plan aligned with business goals.
- Write engaging and SEO-friendly copy for different platforms.
- Understand the principles of creating effective visual content.
Course dates
Jul 7, 2026
Nov 10, 2026
