Key details
Mode of delivery: Online Course
Course code: MPR23BO
Duration: 3 days
Fee: £2,204.00 + VAT
CPD Hours: 18
Course Overview
This three-day course covers key aspects of organisational communication and digital presence. It begins with developing platform-specific social media strategies, leveraging influencer and employee advocacy, and utilising social listening and analytics to measure success. The programme then focuses on managing crisis and conflict communication, including early risk detection, response frameworks, and strategies for rebuilding trust after challenges. Finally, it explores the critical role of internal communications in shaping culture and engagement, highlighting effective leadership messaging, feedback mechanisms, and tools to ensure organisational alignment and a cohesive work environment.
Agenda
Day — 1 Social Media Strategy and Digital Influence
- Platform-specific strategy, trends, and audience behaviour
- Influencer engagement and employee advocacy
- Social listening, analytics, and performance insights
Day — 2 Crisis and Conflict Communication
- Crisis detection, risk indicators, and scenario planning
- Crisis response frameworks and communication protocols
- Conflict resolution, recovery, and trust rebuilding
Day — 3 Internal Communications and Organisational Alignment
- Role of internal communication in culture and engagement
- Leadership messaging, feedback loops, and employee voice
- Tools, rhythms, and channels for internal alignment
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
- CEO and Managing Directors, Senior Executives, Heads of Departments, and Strategic Leaders.
- PR Managers, Corporate Communication Managers, Media Relations Specialists, and Internal Communications Managers.
- Digital Marketing Managers, Content Strategists, Brand Managers, and Social Media Managers.
- Stakeholder Relationship Managers, Customer Relations Managers, and Community Engagement Officers.
- Crisis Response Coordinators, Risk & Reputation Managers, and Business Continuity Planners.
- HR Directors, Employee Engagement Specialists, and Culture & Change Managers.
- Industry Influencers, Public Speakers, Senior Consultants, and Advisory Practitioners.
- Content Writers, Editors, and Media Outreach Specialists.
- Digital Transformation Managers, Data Analysts, and Technology Leaders.
- Corporate Governance & Compliance Managers, Legal Advisors.
Learning Outcomes
- Understand platform-specific strategies, current trends, and audience behavior to optimise social media presence.
- Develop skills in engaging influencers and leveraging employee advocacy to expand reach and credibility.
- Use social listening, analytics, and performance metrics to evaluate and improve social media campaigns.
- Identify early warning signs through scenario planning and risk indicators for effective crisis detection.
- Apply established crisis response frameworks and communication protocols to manage and mitigate crises.
- Implement conflict resolution strategies, support recovery efforts, and rebuild trust after challenging situations.
- recognise the role of internal communication in shaping organisational culture and boosting employee engagement.
- Use leadership messaging, feedback loops, and amplify employee voices to strengthen internal communication.
- Employ tools, consistent rhythms, and communication channels to ensure internal alignment across teams.
