Key details
Mode of delivery: Online Course
Course code: MPR33AO
Duration: 3 days
Fee: £2,755.00 + VAT
CPD Hours: 18
Course Overview
This intensive three-day course is the launchpad for your modern marketing strategy. You will leave this course with a clear brand blueprint and the foundational skills to leverage AI for immediate impact.
Agenda
Day – 1 Forging Your Digital Blueprint
- Defining Your Brand Identity & Unique Selling Proposition (USP)
- Developing Detailed Customer Personas
- Mapping the Customer Journey Across Digital Touchpoints
Day – 2 The Content Engine
- Developing a Content Marketing Strategy & Editorial Calendar
- Crafting Compelling Blog Posts, Articles, and Web Copy
- Mastering Video & Visual Content Creation
Day – 3 Navigating the Ethical AI Landscape
- AI’s Role in Modern Marketing
- Leveraging AI for Content Generation and optimisation
- Ethical Considerations and the Future of AI in Marketing
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Entrepreneurs and Founders
- Small Business Owners
- Marketing Managers
- Digital Marketing Specialists
- Marketing Coordinators
- Social Media Managers
- Content Creators and Strategists
- Brand Managers
- Marketing Directors
- Business Consultants
- Freelancers
- Communications Managers
- Public Relations Specialists
- Product Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Articulate a clear and consistent brand identity.
- Create actionable customer personas to guide marketing efforts.
- Understand how customers interact with your brand online.
- Develop a strategic content plan aligned with business goals.
- Write engaging and SEO-friendly copy for different platforms.
- Understand the principles of creating effective visual content.
- Key areas where AI can enhance marketing.
- utilise AI tools to assist in creating and refining marketing content.
- Evaluate the ethical implications of using AI in marketing.
Course dates
Mar 16, 2026 - Mar 18, 2026
Jul 6, 2026 - Jul 8, 2026
Nov 9, 2026 - Nov 11, 2026
