Key details
Mode of delivery: Online Course
Course code: MPR31AO
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This foundational module sets the stage for all your digital marketing efforts. We will define your brand’s unique voice, pinpoint your ideal customer, and map out the digital landscape to identify the most effective channels for your business.
Agenda
Forging Your Digital Blueprint
- Defining Your Brand Identity & Unique Selling Proposition (USP)
- Developing Detailed Customer Personas
- Mapping the Customer Journey Across Digital Touchpoints
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Entrepreneurs and Founders
- Small Business Owners
- Marketing Managers
- Digital Marketing Specialists
- Marketing Coordinators
- Social Media Managers
- Content Creators and Strategists
- Brand Managers
- Marketing Directors
- Business Consultants
- Freelancers
- Communications Managers
- Public Relations Specialists
- Product Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Articulate a clear and consistent brand identity.
- Create actionable customer personas to guide marketing efforts.
- Understand how customers interact with your brand online.
Course dates
Mar 16, 2026
Jul 6, 2026
Nov 9, 2026
