Key details
Mode of delivery: Classroom-based
Course code: MPR38
Duration: 8 days
Fee: £6,885.00 + VAT
CPD Hours: 48
Course Overview
This course lays the critical groundwork for your digital marketing success. You will learn how to establish your brand’s online identity and understanding your target audience. You will learn how to create compelling content, leverage Artificial Intelligence, and master creative SEO to engage both search engines and people.
This course will also accelerate your growth by teaching you how to master audience engagement and conversion channels. You will learn how to build and manage a thriving community on social media.
Agenda
Day – 1 Forging Your Digital Blueprint
- Defining Your Brand Identity & Unique Selling Proposition (USP)
- Developing Detailed Customer Personas
- Mapping the Customer Journey Across Digital Touchpoints
Day – 2 The Content Engine
- Developing a Content Marketing Strategy & Editorial Calendar
- Crafting Compelling Blog Posts, Articles, and Web Copy
- Mastering Video & Visual Content Creation
Day – 3 Navigating the Ethical AI Landscape
- AI’s Role in Modern Marketing
- Leveraging AI for Content Generation and optimisation
- Ethical Considerations and the Future of AI in Marketing
Day – 4 Creative SEO: Storytelling for Search Engines & People
- SEO Fundamentals: Keywords, On-Page, and Technical Basics
- The Art of Brand Storytelling: Crafting Your Core Narrative
- Keywords and Compelling Stories
Day – 5 Weekly Review
- Summary and recap of key learning objectives
- Action Planning
Day – 6 Social Media Marketing and Community Building
- Developing a Platform-Specific Content Strategy
- Techniques for Growing and Engaging Your Audience
- Introduction to Social Media Analytics & Reporting
Day – 7 Paid Advertising: Social Ads
- Setting Up and Structuring Ads Campaigns (Search & Display)
- Design and implement paid social media advertising campaigns.
- Budgeting, Bidding Strategies, and A/B Testing Ads
Day – 8 Email Marketing and Automation
- Crafting High-Converting Email Campaigns
- Introduction to Marketing Automation & Drip Campaigns
- Email Analytics: Measuring Open Rates, Clicks, and Conversions
Course Review
- Summary and recap of key learning objectives
- Action Planning
Post-Course
- Five (5) x hour-long Executive Coaching sessions at monthly intervals following Course Completion
Target Audience
This course is suitable for:
- Entrepreneurs and Founders
- Small Business Owners
- Marketing Managers
- Digital Marketing Specialists
- Marketing Coordinators
- Social Media Managers
- Content Creators and Strategists
- Brand Managers
- Marketing Directors
- Business Consultants
- Freelancers
- Communications Managers
- Public Relations Specialists
- Product Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Articulate a clear and consistent brand identity.
- Create actionable customer personas to guide marketing efforts.
- Understand how customers interact with your brand online.
- Develop a strategic content plan aligned with business goals.
- Write engaging and SEO-friendly copy for different platforms.
- Understand the principles of creating effective visual content.
- Key areas where AI can enhance marketing.
- utilise AI tools to assist in creating and refining marketing content.
- Evaluate the ethical implications of using AI in marketing.
- Understand the core principles of SEO and keyword research.
- Develop a brand story that can be built into marketing content
- Write engaging, story-driven content that is also optimised for search.
- Create and curate content that resonates with followers.
- Implement strategies to increase engagement and community size.
- Measure the effectiveness of social media activities.
- Launch a structured and targeted Ads campaign.
- Launch a structured and targeted Google Ads campaign.
- Manage ad budgets and optimise campaigns for better ROI.
- Implement effective strategies for list growth.
- Set up automated email workflows for lead nurturing.
- analyse email marketing performance and optimise for results.
