Key details
Mode of delivery: Classroom-based
Course code: MPR31F
Duration: 1 day
Fee: £915.00 + VAT
CPD Hours: 6
Course Overview
Discover the power of the inbox. Learn how to build an email list, segment your audience, and create automated email sequences that nurture leads and drive sales. We will cover everything from crafting compelling subject lines to analysing campaign performance.
Agenda
Email Marketing and Automation
- Crafting High-Converting Email Campaigns
- Introduction to Marketing Automation & Drip Campaigns
- Email Analytics: Measuring Open Rates, Clicks, and Conversions
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- Entrepreneurs and Founders
- Small Business Owners
- Marketing Managers
- Digital Marketing Specialists
- Marketing Coordinators
- Social Media Managers
- Content Creators and Strategists
- Brand Managers
- Marketing Directors
- Business Consultants
- Freelancers
- Communications Managers
- Public Relations Specialists
- Product Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Implement effective strategies for list growth.
- Set up automated email workflows for lead nurturing.
- analyse email marketing performance and optimise for results.
Course dates
Mar 25, 2026
Jul 15, 2026
Nov 18, 2026
