Key details
Mode of delivery: Classroom-based
Course code: MPR21D
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This session provides an overview of developing effective social media strategies tailored to specific platforms, focusing on audience behaviour and current trends. Attendees will learn how to engage with influencers and leverage employee advocacy to amplify reach. The course also covers social listening, analytics, and measuring performance to gain valuable insights and continually optimise social media efforts for greater impact.
Agenda
Social Media Strategy and Digital Influence
- Platform-specific strategy, trends, and audience behaviour
- Influencer engagement and employee advocacy
- Social listening, analytics, and performance insights
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- CEO and Managing Directors, Senior Executives, Heads of Departments, and Strategic Leaders.
- PR Managers, Corporate Communication Managers, Media Relations Specialists, and Internal Communications Managers.
- Digital Marketing Managers, Content Strategists, Brand Managers, and Social Media Managers.
- Stakeholder Relationship Managers, Customer Relations Managers, and Community Engagement Officers.
- Crisis Response Coordinators, Risk & Reputation Managers, and Business Continuity Planners.
- HR Directors, Employee Engagement Specialists, and Culture & Change Managers.
- Industry Influencers, Public Speakers, Senior Consultants, and Advisory Practitioners.
- Content Writers, Editors, and Media Outreach Specialists.
- Digital Transformation Managers, Data Analysts, and Technology Leaders.
- Corporate Governance & Compliance Managers, Legal Advisors.
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Understand platform-specific strategies, current trends, and audience behaviour to optimise social media presence.
- Develop skills in engaging influencers and leveraging employee advocacy to expand reach and credibility.
- Use social listening, analytics, and performance metrics to evaluate and improve social media campaigns.
Course dates
26th January
26th May
28th September
