Key details
Mode of delivery: Classroom-based
Course code: MPR21C
Duration: 1 day
Fee: £915.00 + VAT
CPD Hours: 6
Course Overview
This session covers essential media relations skills, focusing on building trust with media professionals and crafting effective core messages. Attendees will learn how to write press releases, develop pitching strategies, and target the right outlets. The course also includes techniques for interview preparation, briefing, and delivering messages confidently to enhance media engagement and organisational reputation.
Agenda
Media Relations and Core Messaging
- Building trust-based relationships with media professionals
- Press release writing, pitching techniques, and media targeting
- Interview preparation, briefing, and messaging
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- CEO and Managing Directors, Senior Executives, Heads of Departments, and Strategic Leaders.
- PR Managers, Corporate Communication Managers, Media Relations Specialists, and Internal Communications Managers.
- Digital Marketing Managers, Content Strategists, Brand Managers, and Social Media Managers.
- Stakeholder Relationship Managers, Customer Relations Managers, and Community Engagement Officers.
- Crisis Response Coordinators, Risk & Reputation Managers, and Business Continuity Planners.
- HR Directors, Employee Engagement Specialists, and Culture & Change Managers.
- Industry Influencers, Public Speakers, Senior Consultants, and Advisory Practitioners.
- Content Writers, Editors, and Media Outreach Specialists.
- Digital Transformation Managers, Data Analysts, and Technology Leaders.
- Corporate Governance & Compliance Managers, Legal Advisors.
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Build trust-based relationships with media professionals to enhance organisational reputation.
- Write compelling press releases, develop effective pitching techniques, and target the right media outlets.
- Prepare for interviews with strong messaging, briefing, and presentation skills.
Course dates
21st January
20th May
23rd September