Key details
Mode of delivery: Classroom-based
Course code: MPR15A
Duration: 5 days
Fee: £4,605.00 + VAT
CPD Hours: 30
Course Overview
This intensive course provides marketing professionals with a focused, practical foundation in strategic marketing. Designed to sharpen strategic thinking and improve planning effectiveness, the programme equips participants with the tools and frameworks needed to make smarter, more impactful marketing decisions. The course begins by examining the science behind marketing performance, drawing on evidence-based insights into customer behaviour and growth drivers.
Participants will then explore key strategic frameworks, including the marketing mix and customer experience integration, before moving into campaign and planning disciplines — covering the full customer journey from awareness to action. Through targeted sessions on segmentation, targeting, and positioning, participants will learn how to define and prioritise audiences, tailor messaging, and establish a clear and differentiated market position. The final session focuses on reviewing key learnings, identifying strategic priorities, and outlining practical next steps for implementation within participants’ own roles and organisations. The programme is interactive and application-focused, combining expert input with group exercises and case-based discussion. Participants will leave with greater clarity, renewed confidence, and a clear plan for applying strategic marketing principles in their day-to-day work.
Agenda
Day — 1 The Science of Marketing
- Key drivers of marketing growth and performance
- Evidence-based insights on customer behaviour
- Strategic decision-making grounded in marketing science
Day — 2 Marketing Strategy
- Key frameworks for structured planning
- The marketing mix
- Integration of customer experience
Day — 3 The Marketing Plan
- Customer journey from awareness to action
- Campaign design aligned to funnel stages
- Marketing planning with defined outcomes and measures
Day — 4 Segmentation, Targeting, and Positioning
- Meaningful audience segmentation and prioritisation
- Message tailoring for relevance and impact
- Clear and differentiated market positioning
Day — 5 Course Review
- Summary and recap of key learning objectives
- Action Planning
Post-Course
- Three (3) x hour-long Executive Coaching sessions at monthly intervals following Course Completion
Target Audience
- Marketing Managers and Directors
- Brand Managers
- Digital Marketing Specialists
- Content Creators and Content Strategists
- Social Media Managers
- Marketing Campaign Planners
- Data Analysts and Market Researchers
- Customer Experience Managers
- Product Managers
- Business Development Managers
- Sales and Business Growth Teams
- E-commerce Managers
- Marketing Consultants and Advisors
- Brand Ambassadors and Influencers
- organizational Leaders involved in strategic planning
- IT and AI Specialists supporting marketing innovations
- Customer Service Managers
Learning Outcomes
- Understand the key drivers of marketing growth and performance.
- Gain insights into customer behaviors based on evidence and data.
- Make strategic marketing decisions grounded in marketing science and analytics
- Learn key frameworks for structured marketing planning.
- Understand the components and roles of the marketing mix.
- Explore ways to integrate customer experience into marketing strategies.
- Map the customer journey from awareness to action to optimize campaign efforts.
- Design campaigns aligned with different stages of the marketing funnel.
- Set clear outcomes and measurable goals for marketing plans.
- Develop meaningful audience segmentation and prioritization strategies.
- Tailor marketing messages for relevance and impact.
- Establish a clear and differentiated market position to stand out from competitors.
