Key details
Mode of delivery: Classroom-based
Course code: MPR11B
Duration: 1 day
Fee: £925.00 + VAT
CPD Hours: 6
Course Overview
This session focuses on developing effective marketing strategies through key frameworks for structured planning. Attendees will explore the components of the marketing mix and learn how to integrate customer experience into their strategic approach. The goal is to create cohesive, customer-centered marketing plans that drive growth and engagement.
Agenda
Marketing Strategy
- Key frameworks for structured planning
- The marketing mix
- Integration of customer experience
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
- Marketing Managers and Directors
- Brand Managers
- Digital Marketing Specialists
- Content Creators and Content Strategists
- Social Media Managers
- Marketing Campaign Planners
- Data Analysts and Market Researchers
- Customer Experience Managers
- Product Managers
- Business Development Managers
- Sales and Business Growth Teams
- E-commerce Managers
- Marketing Consultants and Advisors
- Brand Ambassadors and Influencers
- organizational Leaders involved in strategic planning
- IT and AI Specialists supporting marketing innovations
- Customer Service Managers
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Learn key frameworks for structured marketing planning.
- Understand the components and roles of the marketing mix.
- Explore ways to integrate customer experience into marketing strategies.
Course dates
14th April
18th August
8th December