The Science of Marketing online course

Key details

Mode of delivery: Online Course

Course code: MPR11AO

Duration: 1 days

Fee: £732.00 + VAT

CPD Hours: 6

Course Overview

This session provides an overview of the scientific principles behind effective marketing. Attendees will learn about the key drivers that influence marketing growth and performance, supported by evidence-based insights into customer behavior. The course emphasizes making strategic marketing decisions grounded in data and scientific analysis to optimize outcomes and drive business success.

The Science of Marketing
  • Key drivers of marketing growth and performance
  • Evidence-based insights on customer behaviour
  • Strategic decision-making grounded in marketing science
Course Review
  • Summary and recap of key learning objectives
  • Action Planning
  • Marketing Managers and Directors
  • Brand Managers
  • Digital Marketing Specialists
  • Content Creators and Content Strategists
  • Social Media Managers
  • Marketing Campaign Planners
  • Data Analysts and Market Researchers
  • Customer Experience Managers
  • Product Managers
  • Business Development Managers
  • Sales and Business Growth Teams
  • E-commerce Managers
  • Marketing Consultants and Advisors
  • Brand Ambassadors and Influencers
  • Organizational Leaders involved in strategic planning
  • IT and AI Specialists supporting marketing innovations
  •  Customer Service Managers
By the end of this course, you will be able to implement a successful strategy that enables you to:
  • Understand the key drivers of marketing growth and performance.
  • Gain insights into customer behaviors based on evidence and data.
  • Make strategic marketing decisions grounded in marketing science and analytics

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