Key details
Mode of delivery: Classroom-based
Course code: MPR25B
Duration: 5 days
Fee: £4,605.00 + VAT
CPD Hours: 30
Course Overview
This course is designed for communication professionals seeking to enhance their strategic thinking, strengthen leadership communication, and deliver greater impact across internal and external audiences. It focuses on the high-stakes, high-value areas of public relations—from managing crises to building executive visibility and promoting organisational purpose. The programme begins with practical frameworks for crisis and conflict communication, helping participants identify risks early, respond with clarity, and rebuild trust in challenging situations. It then explores the role of internal communications in driving alignment, shaping culture, and activating leadership messaging across teams. Participants also gain tools to develop and promote thought leadership, crafting strategic narratives and signature content that position executives and organisations as credible voices in their field. A session on CSR and publicity equips participants to lead purpose-driven campaigns, build strategic alliances, and increase visibility through ethical, high-impact storytelling. The week concludes with an action planning session, supporting participants in applying key insights to their specific roles and challenges. With a focus on strategic insight and execution, this course enables PR professionals to lead with purpose, influence with credibility, and manage communications that drive real organisational value.
Agenda
Day—1 Social Media Strategy and Digital Influence
- Platform specific strategy, trends, and audience behaviour
- Influencer engagement and employee advocacy
- Social listening, analytics, and performance insights
Day—2 Crisis and Conflict Communication
- Crisis detection, risk indicators, and scenario planning
- Crisis response frameworks and communication protocols
- Conflict resolution, recovery, and trust rebuilding
Day—3 Internal Communications and Organisational Alignment
- Role of internal communication in culture and engagement
- Leadership messaging, feedback loops, and employee voice
- Tools, rhythms, and channels for internal alignment
Day—4 Thought Leadership and Executive Visibility
- Thought leadership positioning and narrative development
- Signature content creation across owned and earned media
- Executive visibility through speaking, publishing, and PR
Day—5 Course Review
- Summary and recap of key learning objectives
- Action Planning
Post-Course
- Three (3) x hour-long Executive Coaching sessions at monthly intervals following Course Completion
Target Audience
- CEO and Managing Directors, Senior Executives, Heads of Departments, and Strategic Leaders.
- PR Managers, Corporate Communication Managers, Media Relations Specialists, and Internal Communications Managers.
- Digital Marketing Managers, Content Strategists, Brand Managers, and Social Media Managers.
- Stakeholder Relationship Managers, Customer Relations Managers, and Community Engagement Officers.
- Crisis Response Coordinators, Risk & Reputation Managers, and Business Continuity Planners.
- HR Directors, Employee Engagement Specialists, and Culture & Change Managers.
- Industry Influencers, Public Speakers, Senior Consultants, and Advisory Practitioners.
- Content Writers, Editors, and Media Outreach Specialists.
- Digital Transformation Managers, Data Analysts, and Technology Leaders.
- Corporate Governance & Compliance Managers, Legal Advisors.
Learning Outcomes
- Understand platform-specific strategies, current trends, and audience behaviour to optimise social media presence.
- Develop skills in engaging influencers and leveraging employee advocacy to expand reach and credibility.
- Use social listening, analytics, and performance metrics to evaluate and improve social media campaigns.
- Identify early warning signs through scenario planning and risk indicators for effective crisis detection.
- Apply established crisis response frameworks and communication protocols to manage and mitigate crises.
- Implement conflict resolution strategies, support recovery efforts, and rebuild trust after challenging situations.
- recognise the role of internal communication in shaping organisational culture and boosting employee engagement.
- Use leadership messaging, feedback loops, and amplify employee voices to strengthen internal communication.
- Employ tools, consistent rhythms, and communication channels to ensure internal alignment across teams.
- Position the organisation as a thought leader by developing compelling narratives and expertise in key areas.
- Create signature content tailored for owned and earned media to enhance brand authority and visibility.
- Enhance executive visibility through speaking engagements, publishing articles, and managing public relations efforts.
