Key details
Mode of delivery: Online Course
Course code: MPR21BO
Duration: 1 day
Fee: £732.00 + VAT
CPD Hours: 6
Course Overview
This session focuses on developing effective stakeholder strategies through identification, segmentation, and prioritisation. Participants will learn how to map stakeholder influence, select appropriate channels, and align messages to ensure impactful engagement and strong relationships. The goal is to enhance communication efforts and support organisational success through targeted stakeholder management.
Agenda
Stakeholder Strategy and Influence Mapping
- Stakeholder identification,
- Segmentation and prioritisation
- Channel and message alignment
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- CEO and Managing Directors, Senior Executives, Heads of Departments, and Strategic Leaders.
- PR Managers, Corporate Communication Managers, Media Relations Specialists, and Internal Communications Managers.
- Digital Marketing Managers, Content Strategists, Brand Managers, and Social Media Managers.
- Stakeholder Relationship Managers, Customer Relations Managers, and Community Engagement Officers.
- Crisis Response Coordinators, Risk & Reputation Managers, and Business Continuity Planners.
- HR Directors, Employee Engagement Specialists, and Culture & Change Managers.
- Industry Influencers, Public Speakers, Senior Consultants, and Advisory Practitioners.
- Content Writers, Editors, and Media Outreach Specialists.
- Digital Transformation Managers, Data Analysts, and Technology Leaders.
- Corporate Governance & Compliance Managers, Legal Advisors.
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Identify and segment key stakeholders, assessing their influence and importance.
- Prioritise stakeholders to focus communication efforts effectively.
- Align communication channels and messages to maximise impact and clarity.
Course dates
May 19, 2026
Sep 22, 2026
