Key details
Mode of delivery: Classroom-based
Course code: MPR21A
Duration: 1 day
Fee: £915.00 + VAT
CPD Hours: 6
Course Overview
This session explores the fundamentals of public relations, including its origins, evolution, and key purpose. Attendees will learn how PR differs from marketing, branding, and advertising, and understand the foundational principles of internal and external communication strategies. The focus is on building effective communication practices to enhance organisational reputation and stakeholder engagement.
Agenda
The Essence of Public Relations
- Origins, evolution, and core purpose of public relations
- Distinctions between PR, marketing, branding, and advertising
- Internal and external communication strategy foundations
Course Review
- Summary and recap of key learning objectives
- Action Planning
Target Audience
This course is suitable for:
- CEO and Managing Directors, Senior Executives, Heads of Departments, and Strategic Leaders.
- PR Managers, Corporate Communication Managers, Media Relations Specialists, and Internal Communications Managers.
- Digital Marketing Managers, Content Strategists, Brand Managers, and Social Media Managers.
- Stakeholder Relationship Managers, Customer Relations Managers, and Community Engagement Officers.
- Crisis Response Coordinators, Risk & Reputation Managers, and Business Continuity Planners.
- HR Directors, Employee Engagement Specialists, and Culture & Change Managers.
- Industry Influencers, Public Speakers, Senior Consultants, and Advisory Practitioners.
- Content Writers, Editors, and Media Outreach Specialists.
- Digital Transformation Managers, Data Analysts, and Technology Leaders.
- Corporate Governance & Compliance Managers, Legal Advisors.
Learning Outcomes
By the end of this course, you will be able to implement a successful strategy that enables you to:
- Understand the origins, evolution, and core purpose of public relations.
- Differentiate between PR, marketing, branding, and advertising.
- Comprehend the foundations of effective internal and external communication strategies.
Course dates
May 18, 2026
Sep 21, 2026
