International Trade & Trade Policy Strategy

This course focuses on the evolving landscape of global digital trade and its regulations. Participants will explore how digital trade differs from traditional trade, the regulatory challenges faced by major platforms, and the implications of digital services taxes and content quotas. By examining case studies like the EU’s Digital Markets Act and TikTok’s global strategy, participants will gain insights into the complexities of the digital media industry and prepare for future trends in global trade.

Trade Policy in the Global Digital Media Industry 

• How digital trade differs from physical goods trade
• US-EU-China-India trade policies on streaming, music, and social media
• Impact of data localization laws on digital media companies
• Case Study: EU’s Digital Markets Act and its effect on Netflix & YouTube

Digital Taxes, Copyright Laws, and Content Quotas

• US vs. EU fight over digital services taxes (DSTs)
• China & India’s Content Censorship Laws for Streaming & Social Media
• Local content requirements in the EU, Brazil, and Australia
• Case Study: Netflix’s strategy to comply with EU’s 30% content quota rule

TikTok’s Global Regulatory Challenges & Digital Trade Barriers 

• National security concerns over TikTok in the US, EU, and India
• How China’s internet regulations affect TikTok’s global strategy
• Case Study: TikTok’s ban in India & US national security scrutiny

Netflix’s Strategy in Restrictive Markets  

• How Netflix operates in China despite restrictions
• Localization strategy: Why Netflix invests in Indian & Korean content
• Case Study: Netflix’s workaround for censorship in Saudi Arabia & Turkey

The Future of Global Trade & Policy Trends  

• Decoupling vs. De-risking: The future of US-China trade relations
• Will digital trade become the next battleground?
• The role of AI & automation in global trade policy
• Predicting the next big trade conflict

Course Review

• Summary and recap of key learning objectives
• Action Planning

This course is suitable for a wide range of professionals but will be of real value to experienced or new or aspiring:

• Corporate Professionals in international trade and business development.
• Government Officials involved in trade negotiations or policy-making.
• Academics and Students studying international relations, economics, or law.
• SME Owners and Entrepreneurs looking to expand into international markets.
• Officials involved in Trade Negotiations or Policy making
• Consultants and Analysts providing advisory services in trade and economics.
• Supply Chain Managers and Logistics Coordinators.
• Compliance and Regulatory Affairs Professionals.
• Marketing and Sales Professionals focused on global markets.
• Policy Researchers and Analysts in trade-related fields.

Upon completion of this course, you will be able to:

• Developed an understanding of how digital trade differs from physical goods trade, including key                      regulatory challenges.
• Analyzed trade policies affecting digital media industries, including streaming, music, and social media in              various regions.
• Evaluated the impacts of data localization laws and content quotas on digital companies.
• Gained insights from case studies, such as Netflix’s strategies in restrictive markets and TikTok’s                      regulatory challenges.
• Recognized emerging trends in global trade, including the implications of AI and automation.