Strategic Public Relations

By attending this course, you will be compelled to incorporate all strengths, pressing crises and past obstacles into the DNA of the organization, services or brands you are entrusted to manage. By formulating impeccable public relations campaigns, we can align corporate strategy by examining the PR to revitalize stakeholder relations, media, events and internal communications.

The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

 

Crisis and Issue Management

• The Signs of Crisis
• Managing the Crisis
• Issue Management and Prioritizing
• Resolving Conflicts

Public Relations Planning – Tools and Methodology

• Best Methods of Media Coverage
• Formulating Press Release and Editor Pitches
• Brand Media Landscape Analysis
• Measuring PR Return on Investment (RoI)

Ethical Framework of Public Relations

• Public Relations, Ethics and Accountability
• Best Practice – Complaint Handling And Regeneration
• Integrity Through PR Insight
• Corporate Social Responsibility Implication to PR

Public Relations and Publicity Generation

• How to Increase Media Exposure
• Building Strategic Alliances
• Tips for Media Success

Course Review

• Summary and recap of key learning objectives
• Action Planning

This course is suitable for:

• C-Suite Executives, Marketing and PR Communications Directors.
• Media or Marketing Managers, Publicist and PR executives.
• Corporate Communications Team

Upon completion of this course, you will be able to:

• Devise solutions to endemic PR issues and crisis related responses.
• Create a PR framework of reporting and remedial procedures to highlight and resolve concerns.
• Implement world-class, PR best practice using ethics theory, accountability and CSR.
• Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.